The search wars turn ugly

What will convince you to change your search engine ? So far it as been all about who gives the best results and who indexes the biggest number of pages. It looks like number two (Yahoo!) and number three (MSN) search engines are considering paying you to switch. How does MSNSearchAndWin sound like ? I also taught it was some kind of joke but you can try it yourself.
To be fair, someone mentioned also that Google is thinking of paying Dell to have Google software pre-installed on the new computers.

I would prefer it was about new innovation and not just about how as more cash to give to the users. It even sounds a bit ridiculou. It is not only free they are thinking of paying us to use it. Very competitive market.